As the world changes and, more specifically, as the economy changes, investor relations is becoming a more crucial component of everyday corporate operations.
For starters, investment banks have taken major blows during the financial crisis. As a result they are no longer able to provide some services that they could in the past. Road shows in particular are being arranged by investor relations firms more now than ever before.
New media such as blogs, social networking sites, and RSS provide new channels for communication between firms and investors. Investors in particular are becoming very savvy in using these mediums to gather information about investment opportunities. As this complexity of communication increases the challenge of effectively communicating with investors grows as well. Make sure your IR team knows how to navigate these waters.
Finally, globalization creates new opportunities for investment as well as sales. The opportunity now exists to cast a very wide net in finding new investors. Your IR firm should literally be searching the entire world for you.
Friday, May 22, 2009
Wednesday, May 6, 2009
Some Good News
I thought I'd take a minute to recap some of the more positive news developments that have come about.
For starters, recently Ben Bernanke stated that an economic recovery was on the way.
The stock market has regained all of the losses it suffered earlier this year and then some based on, among other things, reports that bank balance sheets are not as bad as we thought.
Job losses are slowing.
In addition to these newsworthy developments, there is more financial information available than ever and the financial markets continue to globalize.
It now occurs to me that a firm's need for a solid investor relations effort is paramount today. Businesses need to make sure that the information they disseminate rises above the ambient noise of the markets and supports its larger story.
If you would like to know how we can help you, come visit us at Target3.com.
For starters, recently Ben Bernanke stated that an economic recovery was on the way.
The stock market has regained all of the losses it suffered earlier this year and then some based on, among other things, reports that bank balance sheets are not as bad as we thought.
Job losses are slowing.
In addition to these newsworthy developments, there is more financial information available than ever and the financial markets continue to globalize.
It now occurs to me that a firm's need for a solid investor relations effort is paramount today. Businesses need to make sure that the information they disseminate rises above the ambient noise of the markets and supports its larger story.
If you would like to know how we can help you, come visit us at Target3.com.
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